“Why are you trying so hard to fit in when you were born to stand out?” – What A Girl Wantsįorget the sickeningly soppy scene, and take inspiration from the content – stand out! Originality and creativity will win when it comes to social media, so use it. Beware! There’s a fine between having a personality and being unprofessional, between being human and being over-familiar – don’t cross that line!ģ. Businesses of all sizes need to be human if they’re going to relate to their audience. That big blue, Robin Williams- shaped Genie is right! Social media is a place to show your personality – stay true to your brand, don’t be false and social media will work better. Don’t sell the farm prematurely – you may never know what you’ll be missing.this is for the long haul! Perseverance is essential – keep plugging away and you’ll eventually crack the code. As is the same with social media – you mustn’t quit after a week when you don’t see the results. As Kevin Costner sat in that Iowa ballpark with the wonderful James Earl Jones, he realised there was more to this than first appeared. If you expect to get a return on social media for your business, you’ve got to commit the time and energy. It’s not something that will work overnight either. And if the lessons can help along the way, even better! Enjoy… I don’t claim to be a movie buff by any stretch, but a modest love of films mixed with a passion for using social media in the right way for business has led me to come up with a few ‘lessons to be learned’ from some of Hollywood’s great one liners. Script writers’ hearts must dance with glee when they realise they’ve come up with a magic bullet which will live on far beyond the box office takings. We’ve had some epic deliveries from true Hollywood legends over the years. Who doesn’t love a good one liner? Hollywood in all its story telling grandeur has become the place to conjure up those classic moments of cinema that will be remembered and repeated for years to come. What makes them memorable is that they’re draped in emotion – sorrow, pain, joy, laughter, inspiration, shock, horror, fear, or just plain nostalgia. “To be or not to be.” – classic one liners are nothing new – they’ve been around for as long as stories could be told, and the most memorable have become part of our every day language.
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